By industry
Downtime cost isn't one number.
Revenue impact, tolerance for incident frequency, and the hidden-tax multiplier all vary sharply by industry. Start with the general model below, then jump to your vertical for calibrated defaults.
Scroll for industries
Pick your industry
Same formula, different starting point.
Each industry page pre-fills the calculator with illustrative starting defaults for that vertical and adds the one or two factors that matter most there — replace the defaults with your own numbers once you land.
FAQ
Downtime cost by industry, answered.
Questions that come up when a generic benchmark doesn't fit your business.
Why does downtime cost vary so much by industry?
Revenue-per-hour, customer tolerance for disruption, regulatory exposure, and the cost of physical or operational recovery all differ by sector — the same outage hours translate into very different dollar figures.
Should I use my industry's default numbers as-is?
Treat them as an illustrative starting point, not a benchmark for your specific business. Replace servers, revenue impact, MTTR, and frequency with your own figures for an accurate estimate.
My industry isn't listed. What should I do?
Use the general calculator and adjust the revenue impact input to reflect your own hourly revenue or productivity exposure.
Which factor matters most across industries?
Revenue impact per hour drives the direct-loss figure, but the hidden outage tax — compliance, churn, and reputational cost — is often what separates industries more than the raw revenue number does.
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